January 14, 1948

Dear Nr. Howell:

This is to confirm the conversation Mr. Foote and I had ;,;ith you,
and to outline the basis on which we offered to supply a minimum
of $50,000 for E radio, mail and movie trailer campaign in behalf
of the American Heart Associztion between about Februrry f4 and
April 1, 1948.

Ke are making this offer so that an intensive 2ublic education and
fund-raising effort through radio ana the movies and publications
and mail may provide both more background and money for a national
campaign next year. Whatever is raised by this effort does not
preclude raising additional ear-marked funds for next year's cam-
paign. But, as now 1 out of every 3 of us will die of diseeses of
the he2rt and circulation unless new trestnents an6 cures are found,
amd as less than $3,000,000 is currently sFent on research in these
diseases, 8.11 immed-iete campeign effort this year seems imperative.

Here is an outline of the points on rrhich rnTe would like an agreement
with you and with the Zxecutive Conunittee of the Americen Heart
Association:

I. That the present PLL;NNI>jG COMXITTEE be reorganized and called
   the CAMPAIGN COMMITTEE in an attempt to rzise up to a. million
   dollars for research, medical and. public education, and ser-
    vice in the field of diseases of the heart and circuletion.
   This would be in addition to the present fund-reising activi-
   ties of the Association. Every effort should be ma6e to ob-
   tain Mr. Ted Gaable as CAMPAIGN CHAIRMAN, and the following
   as members of the Campaign Committee:

1.
2.
3.
4.
5.
6,
7.
8.
9.

10 .
11.

Mr. Emerson Foote, Vice-Cheirmen
Mr. Don Francisco, Vice-Chairmz-n
Mr. Mzrk Woods
General IJilliam J. Dofiovan
Dr, T. Duckett Jones
Dr. Irving Wright
Mr. Alfred Howell, Treasurer
Mr. Bob Hope
Miss Irene Dunne ) Mrs. Lesker ;rill

... ,and a large Cornnittee which we cen agree on
and many others who are obteinable (list xi11 be
supplied)

Mrs. Xendell Xillkie ) get

Mote: The first four of these and Mr, Ga-mble

provide the "know-how" in various fileds,
which would make this campaign possible;
and if they are not obtained, people with
similar talents and connections can be
obtained.

11.

It is understood that the present constitution of the Amrican
Heart Association allows for additional membership on it Board
of Directors and Executive Committee. Those individuals among
the first seven listed above not already members of the Board
should be proposed by the Executive Comaittee for election to
the Eaard of Directors with appropriate Executive Committee
representation.

That the first seven of these names, an6 the chairman be voted
by the Executive Committee of the American Hezrt Association to
constitute the OPZRATING CAMPAIGN COMMITTEE, with authority to
act for the American Heart Association within the terms of this
agreement.

It is understood that the FINANCE COMXITTEE of the American
Heart Association has not yet been appointed, but is to consist
largely of lay members of the Board of Directors.

That the Executive Connittee of the 8merica.n Aeart Association
recommend to the Board of Directors that the lay members serv-
ing in key positions (that is, five of the first seven on the
list above) be made mainbers of the FINAPJCE SOMYITTEE. It is
understood thpt, as defined by the constit-Ation, the Finance
Committee shall pass on any futare proposais for the use of
funds raised in 1948.

111. That the personnel for the intensive redio, movie, and mail cam-

paign shall be provided and directed by the Cempaign Conmittee.

Iv. That funds raised by the special intensive radio, movie and. mail

campaign in 1948 be utilized 8s follows:

1. At lec-.st 75% of the funds raised by this canpaign shall be
  used for -research grants. and the trsining of physicians in
  this field. A 5-point program shall be emphasazied:

(a) Arteriosclerosis
(b) Thrombo-embolic disease
(c) Rheumtic Fever
(d) Hypertension
(e) Training of physicians

v.

VI .

The allocation of research funds shall be subject to recom-
mendations made by an approprizte professional coinmittee of
the Anerican Heart Association, with representetives of the
varied sections or councils interested in the scientific
interests indicated above. These recommendations, according
to the consSitution, are subject to approval by the Finance
Committee. The funds may be used for fellowships, trainee-
ships, refresher courses; to supplenent the incolne of princi-
& or resgonsible investigators; and for equipment, supplies
and all other items essential to the pursuance of this program
and to the ultimate goal of progress in research end scien-
tifice education in cardiovFscular disease. A minimum of two-
thirds of this sum is to be used in research grants- in-aid
in the first four fields listed above.

2. No more than 25% of the funds raised shall be devoted to &d--
ministration and pizblic education in diseases of the heart in-
cluding a medical information service for 2hysicizns and the
development of cainpaign plans for state by state organization
  for the year 1949
That the Mew Pork Heart Association diirj.de all that they receive
over $378,000 (and exclusive of cainpzign costs) on a 40-60 basis
(40% going to the American Heart Association). (It is understood
that 15% of whatever they raise is to go to the American Heart
Association up to $378,000).

It is understood that there is at present an interim committee
of the Board of Directors studying the service and financial
relationships between the national a,nd local associations.
Financial agreements between the Arne;-ican Heart Associ2,tion
and chzrtered locstl organizations should be on the basis of
the finrncial portion of the re,)ort of this co-littee accepted
by the Board of Directors.

VII. Until such tine as definite zction bj- the Boerd of Directoss

indicates otherxise and egreements are drFwn up between the
national and local associations, the local associztions be
requested to ClividE with the 4-mericen Heart Association on a
50-50 basis all funds over their states goals. In turn, the
nztional association will divide with the locel associations
on a 50-50 basls all funds .nailed as a result of the campzign
which bear the localst post mcrks.

VIII. That any funds resulting from the nationzl movie canpaign

collections be divided vith the local associztions on a 50-50
basis, if a movie collection is taken in any theatres within
the region of the definition of the iocz-l zssociation (i.E.,
within the state in the instance of a Stz.te heart Associetion;
or within the city in tha instance of a city heart associetion).

IX o That as the New York Hesrt Association's movie collection in

the Loew's Theatres is already arranged, the American Heart
Association will not participte in this collection except as
a result of their agreement on a general formula iniicated in
IV zbove. If, however, the Campaign eomaittee ez-ranges for
collections in other theitres than Loew's in New York City,
the America and Hew York Heart Associetions will participate
in %hex on an 85-15 basis, until $378,000 has been raised by
the New York Heart Association, and rr"ter thet on a 60-40 basis.

I ho;e that this 2greeEen-b can be worked out, so thrt the Eillions of
herrt sufferers will heve speedy relief tkrough better treetm2nts and
cures.

With warm goo6 wishes,

Sizlcerely yonrs,

MEP~ Lrslrer

(Mrs. Albert D. Le.sker)

Mr. Alfred Howell
524 Fifth Avenue
New York City