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Visual Culture and Health Posters

Title:
Healthy Looks Can Hide Tuberculosis
(normal size jpg)

(high resolution jpg) High resolution version (4,963,486 Bytes)

Description:
The National Tuberculosis Association used proceeds from Christmas Seal campaigns to develop educational posters that emphasized both prevention and control. This 1930s poster uses a common technique in public health posters involving the juxtaposition of text and image to create a message that works against viewer expectations. In this poster, the viewer may come to the image with the expectation that it is an advertisement for an exercise program or vitamin supplement, only to learn, by reading the text in the image, that it is a warning that you can look healthy but still have tuberculosis. The image of the healthy man is accompanied by an illustration of how an X-ray machine can be used to identify TB long before symptoms appear. By fostering faith in the value of science and preventive technologies, this technique also confirms the value of the Christmas Seals campaign in supporting additional research.
Number of Image Pages:
1 (1,588,413 Bytes)
Date Supplied:
ca. 1935
Creator:
National Tuberculosis Association
Source:
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://wwwihm.nlm.nih.gov/
IHM Order Number: C00200
Publisher:
National Tuberculosis Association
Rights:
Reprinted with permission. Copyright 2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association.
URL: http://www.lungusa.org/
Subject:
Medical Subject Headings (MeSH):
Tuberculosis
Public Health
Visual Culture and Public Health Keywords:
Tuberculosis
Exhibit Category:
Infectious Disease
Unique Identifier:
VCBBBQ
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2004-08-19
U.S. National Library of Medicine, 8600 Rockville Pike, Bethesda, MD 20894
National Institutes of Health, Department of Health & Human Services
USA.gov, Copyright, Privacy, Accessibility
Comments, Viewers, Acknowledgments