Visual Culture and Health Posters

Title:: Quit Smoking. . . You're Breathing for Two

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Description:

The American Lung Association also capitalized on the celebrity of Joan Lunden, host of Good Morning America and National Chairman of ALA's Smoking and Pregnancy Education Campaign, in order to appeal to pregnant women. In 1986, the ALA developed a smoking cessation program targeted at pregnant women, which included a booklet that Lunden displays in this poster. The free ALA publication, "Freedom from Smoking for You and Your Baby," provided a 10-day self-help program prepared by two health care experts. Borrowing the strategy of sloganeering from commercial advertising, this poster also features the catchphrase "Quit smoking. . . you're breathing for two."

NOTE: Original is slightly blurry.

Number of Image Pages:

1 (718,492 Bytes)

Date:

1977

Creator:

American Lung Association

Source:

Original Repository: The History of Medicine Division. Prints and Photographs Collection.

This image may also be accessed from the Images from the History of Medicine (IHM).

URL: http://wwwihm.nlm.nih.gov/

IHM Order Number: A024958

Publisher:

American Lung Association

Rights:

Reprinted with permission c2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association at 1-800-LUNG-USA (1-800-586-4872) or logon to the Web site at:

URL: http://www.lungusa.org/

Subject:

Medical Subject Headings (MeSH):: Smoking Cessation; Smoking; Public Health

Visual Culture and Public Health Keywords:: The Celebrity

Exhibit Category:

Anti-Smoking Campaigns

Unique Identifier:

VCBBFQ

Document Type:

Posters

Slides (photographs)

Language:

English

Format:

image/jpeg

image/tif

Physical Condition:

Good

Metadata Last Modified Date:

2007-03-23

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