Developed by the Red Hot Organization, a leading international organization dedicated to fighting AIDS through popular culture,
the poster to the right anticipates a specific audience, featuring images of homosexual men in an intimate pose. Recognizing
that traditional health education methods were frequently ineffective, the creators of this poster use the combination of
visual and textual messages to normalize and eroticize safe sex. The carefully positioned subjects in the photographs are
provocative and instructional--the educational goal is to influence individuals to adopt specific behaviors. The voyeuristic
presentation works in conjunction with the message: sex can be enjoyable and safe for homosexual men.
Number of Image Pages:
1 (740,519 Bytes)
Red Hot Organization
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).