Measles remains one of the major causes of vaccine-preventable deaths in the world. Prior to 1963, almost everyone got measles;
it was an expected life event. Each year in the U.S. there were approximately 3 to 4 million cases and an average of 450 deaths,
with epidemic cycles every 2 to 3 years. More than half the population had measles by the time they were 6 years old, and
90 percent had the disease by the time they were 15. After the vaccine became available, the number of measles cases dropped
by 98 percent and the epidemic cycles drastically diminished. In the late 1990s, however, there were still an estimated 30
million measles cases and 880,000 measles-associated deaths worldwide, with 85 percent of deaths occurring in Africa and South
East Asia. In recent years a dramatic reduction in measles incidence and the elimination of endemic measles transmission has
been achieved as a result of national campaigns like the one depicted in this poster. The poster uses a common strategy by
featuring a happy and healthy child as the dominant image. The message is conveyed simply and boldly at the top of the poster
in red lettering. Emphasizing simplicity and convenience, the poster tells the viewer that it only takes one free shot to
NOTE: Slide of original poster image is slightly blurry.
Number of Image Pages:
1 (609,909 Bytes)
Australia Department of Health
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).