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The Joshua Lederberg Papers

Title:
Letter from Joshua Lederberg to Maxine Rockoff Annotation pdf (71,437 Bytes)
Letter from Joshua Lederberg to Maxine Rockoff
Description:
Item is handwritten. Item is a photocopy.
Number of Image Pages:
1 (71,437 Bytes)
Date:
1980-11-11 (November 11, 1980)
Creator:
Lederberg, Joshua
Recipient:
Rockoff, Maxine
Rights:
This item is in the public domain. It may be used without permission.
Relation:
Lederberg Grouping: SAM Science and Man Series
Box Number: 109
Folder Number: 16
Unique Identifier:
BBGFNP
Accession Number:
94
Document Type:
Letters (correspondence)
Language:
English
Format:
application/pdf
image/tif
Physical Condition:
Good
Series: Writings
SubSeries: Science and Man
Folder: S216: "Consumer Should Be on Par With Labor and Industry" (4 July 1970)
Metadata Last Modified Date:
2005-03-28
Linked Data:
RDF/XML     JSON     JSON-LD     N3/Turtle     N-Triples

Annotation by Joshua Lederberg:
Node:  Rockoff, Maxine.  now CIO at NY Acad Medicine.
had been on site visit team on an early review of the
Stanford SUMEX project.  at timje of this exchange she
was at Merrill Lynch exploring (without fruit) setting
up electronic brokerage.  Cf email ~ 3/'03;



KW:   transcript of my handscript.
memo to
Maxine Rockoff
Nov 11, 1980

Online New Yorker/Cue - N.Y.

It seems to me there would be a substantial
market for leisure - entertainment reviews -
advertizing - reservations.

Imagine being able to call up -- I mean search
and retrieve -- current information and detailed
commentary on the events in the NY area.
Including consumer notes and commentary.

Thinking of consumer advice brings up an obvious
extension to the sort of thing that Consumer
Reports now does.

Obviously the subscription would pay for itself
with one use!

(* replace Yellow Pages with a combination of
identified advertizing and participants
commentary [vendor and critic].

                                            Josh

Were  you explicitly referring to this book
during our conversation?  (The Harried Leisure
Class by Staffan B. Linder);
relates to SAM-216;
~
~
jl  3/6/03