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The Mary Lasker Papers

Title:
[Albert D. Lasker]
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Description:
Albert Davis Lasker (1880-1952) has been called the father of modern advertising. He had made a fortune after becoming, at age 32, sole owner of the Lord & Thomas advertising agency in Chicago and turning it into the world's largest by pioneering the use of logos, slogans, and endorsements by celebrities to turn consumer products into distinctive brands. For his most profitable account, American Tobacco Company's Lucky Strike cigarettes, Lasker introduced the brand's iconic logo, and featured female opera singers and film stars who encouraged women to take up smoking in public by urging them to "reach for a Lucky instead of a sweet."
Albert shared Mary's interest both in art and in improving public health. He had set up a fund for medical research at the University of Chicago in the early 1930s in search of new treatments for his ailing first wife.
Number of Image Pages:
1 (229,981 Bytes)
Date Supplied:
ca. Early 1940s
Creator:
Wilding, Dorothy
Source:
Original Repository: Columbia University. Rare Book and Manuscript Library. Mary Lasker Papers
Rights:
Reproduced with permission of John Hustler.
Exhibit Category:
Biographical Information
Box Number:
694
Unique Identifier:
TLBBDM
Document Type:
Photographic prints
Portraits
Format:
image/jpeg
image/tif
Physical Condition:
Good
Series: Series II
SubSeries: Photographs, 1946-1981
Folder: Albert D. Lasker
Metadata Last Modified Date:
2007-04-06
Linked Data:
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