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Visual Culture and Health Posters

Stop Measles with Just One Shot
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(high resolution jpg) High resolution version (5,355,520 Bytes)

Measles remains one of the major causes of vaccine-preventable deaths in the world. Prior to 1963, almost everyone got measles; it was an expected life event. Each year in the U.S. there were approximately 3 to 4 million cases and an average of 450 deaths, with epidemic cycles every 2 to 3 years. More than half the population had measles by the time they were 6 years old, and 90 percent had the disease by the time they were 15. After the vaccine became available, the number of measles cases dropped by 98 percent and the epidemic cycles drastically diminished. In the late 1990s, however, there were still an estimated 30 million measles cases and 880,000 measles-associated deaths worldwide, with 85 percent of deaths occurring in Africa and South East Asia. In recent years a dramatic reduction in measles incidence and the elimination of endemic measles transmission has been achieved as a result of national campaigns like the one depicted in this poster. The poster uses a common strategy by featuring a happy and healthy child as the dominant image. The message is conveyed simply and boldly at the top of the poster in red lettering. Emphasizing simplicity and convenience, the poster tells the viewer that it only takes one free shot to prevent measles.
NOTE: Slide of original poster image is slightly blurry.
Number of Image Pages:
1 (609,909 Bytes)
Date Supplied:
ca. 1990
Australia Department of Health
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).
IHM Order Number: A025910
Australia Department of Health
Reproduced with permission of the Commonwealth of Australia.
Medical Subject Headings (MeSH):
Immunization Programs
Public Health
Visual Culture and Public Health Keywords:
Exhibit Category:
Infectious Disease
Unique Identifier:
Document Type:
Slides (photographs)
Physical Condition:
Metadata Last Modified Date:
Linked Data:
RDF/XML | JSON | JSON-LD | N3/Turtle | N-Triples

U.S. National Library of Medicine, 8600 Rockville Pike, Bethesda, MD 20894
National Institutes of Health, Department of Health & Human Services, Copyright, Privacy, Accessibility
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