This image, featuring two children playing in a stream, employs a common motif in public health posters--the photographs of
children are used to evoke a feeling of responsibility or accountability in the viewer. The specific message is only conveyed
clearly with the combination of image and text. The viewer is encouraged to read the poster in order to discover its meaning.
Even the headline--"Let the world breathe"--is too general to communicate the central piece of advice: "Use chemicals
with care to keep air fresh and water pure." The poster encourages behavior modification by emphasizing the consequences
of complacency, not for the viewer alone but for innocent children as well.
NOTE: Slide of original poster image is slightly blurry.
Number of Image Pages:
1 (787,631 Bytes)
World Health Organization
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).