Skip to main contentU.S. National Library of MedicineU.S. National Library of Medicine


Profiles in Science
   
Pinterest badge Follow Profiles in Science on Pinterest!

Visual Culture and Health Posters

Title:
Don't Be a Butthead
(normal size jpg)

(high resolution jpg) High resolution version (3,537,781 Bytes)

Description:
Anti-tobacco campaigns have frequently used a deglamorization strategy, which involves challenging the persistent social norm of smoking cultivated by the positive imagery used in the marketing of cigarettes. This poster from the Centers for Disease Control in 1998 uses humor and an edgy layout with bold red lettering set against black and white to deglamorize tobacco use. It suggests that cigarette smoking is ridiculous and unattractive. The face of a teenage boy, who looks into the camera as he is about to light up a cigarette, has been superimposed onto a cigarette butt. The message playfully suggests that smoking makes one look like a "butthead"--a reference to stupidity or ridiculousness in the common vernacular of teenagers.
Number of Image Pages:
1 (978,992 Bytes)
Date:
1998
Creator:
Centers for Disease Control (U.S.)
Source:
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://www.nlm.nih.gov/hmd/ihm/
IHM Order Number: C00191
Publisher:
Centers for Disease Control (U.S.)
Rights:
This item is in the public domain. It may be used without permission.
Subject:
Medical Subject Headings (MeSH):
Smoking
Smoking Cessation
Public Health
Visual Culture and Public Health Keywords:
The Smoker
Exhibit Category:
Anti-Smoking Campaigns
Unique Identifier:
VCBBDX
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2010-06-03
Linked Data:
RDF/XML     JSON     JSON-LD     N3/Turtle     N-Triples