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Visual Culture and Health Posters

Title:
I Don't Smoke Cigarettes
(normal size jpg)

(high resolution jpg) High resolution version (5,917,139 Bytes)

Description:
The American Cancer Society used this poster as part of a 1968 campaign emphasizing positive approaches to discouraging young people from smoking. Featuring Olympic figure skating champion Peggy Fleming, the poster is an early example of a strategy used by voluntary health organizations to promote smoking cessation by countering the conventional portrayal of tobacco users in the entertainment industry. Taking a role modeling approach, the message from Fleming is not "stop smoking" but rather "I don't smoke cigarettes." This is significant because the photograph is designed to showcase Fleming's youth, athleticism, and attractiveness (along with an arguably risque camera angle and pose). The poster is designed to offer the viewer a positive message from a heroic spokesperson for non-smoking.
NOTE: Original is slightly blurry.
Number of Image Pages:
1 (629,922 Bytes)
Date:
1968
Creator:
American Cancer Society
World Health Organization
Source:
Original Repository: History of Medicine Division. Prints and Photographs Collection
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://www.nlm.nih.gov/hmd/ihm/
IHM Order Number: A013767
Publisher:
American Cancer Society
Rights:
Reproduced with permission of the World Health Organization.
Subject:
Medical Subject Headings (MeSH):
Smoking Cessation
Smoking
Public Health
Visual Culture and Public Health Keywords:
The Celebrity
Exhibit Category:
Anti-Smoking Campaigns
Relation:
Metadata Record Say 'I Don't Smoke': You'll Be in Good Company! [ca. 1987] jpg (779,948 Bytes)
/ps/access/VCBBFR_.jpg
Unique Identifier:
VCBBFN
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2016-06-03
Linked Data:
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