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Visual Culture and Health Posters

Title:
Quit Smoking. . . You're Breathing for Two
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(high resolution jpg) High resolution version (5,943,062 Bytes)

Description:
The American Lung Association also capitalized on the celebrity of Joan Lunden, host of Good Morning America and National Chairman of ALA's Smoking and Pregnancy Education Campaign, in order to appeal to pregnant women. In 1986, the ALA developed a smoking cessation program targeted at pregnant women, which included a booklet that Lunden displays in this poster. The free ALA publication, "Freedom from Smoking for You and Your Baby," provided a 10-day self-help program prepared by two health care experts. Borrowing the strategy of sloganeering from commercial advertising, this poster also features the catchphrase "Quit smoking. . . you're breathing for two."
NOTE: Original is slightly blurry.
Number of Image Pages:
1 (718,492 Bytes)
Date:
1977
Creator:
American Lung Association
Source:
Original Repository: History of Medicine Division. Prints and Photographs Collection
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://www.nlm.nih.gov/hmd/ihm/
IHM Order Number: A024958
Publisher:
American Lung Association
Rights:
Reprinted with permission c2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association at 1-800-LUNG-USA (1-800-586-4872) or logon to the Web site at:
URL: http://www.lungusa.org/Exit
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Subject:
Medical Subject Headings (MeSH):
Smoking Cessation
Smoking
Public Health
Visual Culture and Public Health Keywords:
The Celebrity
Exhibit Category:
Anti-Smoking Campaigns
Unique Identifier:
VCBBFQ
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2010-06-03
Linked Data:
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