Visual Culture and Health Posters

Title:: Inside Every Smoker Is an Ex-Smoker

(high resolution jpg) High resolution version (6,827,901 Bytes)

Description:

This advertisement, created by the Pharmacists Planning Service (a non-profit organization which has promoted consumer public health education and pharmaceutical information for over 37 years) and the Interagency Council on Smoking and Health (the first national anti-smoking coalition formed in 1964), associates opposing facial expressions, camera angles, and lighting with the smoker and non-smoker. The dimly lighted profile of the solemn smoker contrasts with the smiling, more brightly lighted face of the non-smoker. Working in tandem with the headline in this ad, the image employs a psychological strategy by appealing to a sense of personal responsibility in the viewer, while offering a message of empowerment. The happy and healthy person inside the smoker is just waiting to get out. There is, however, some tension between the image and the message in the caption at the bottom of the poster, which advises that the smoker should seek help from their pharmacist, not from within, as the image suggests.

NOTE: Slide of original poster image is blurry.

NOTE: Original slide of poster image is cut off at the bottom.

Number of Image Pages:

1 (728,305 Bytes)

Date:

1977

Creator:

Pharmacists Planning Service

Interagency Council on Smoking and Health

Source:

Original Repository: History of Medicine Division. Prints and Photographs Collection

This image may also be accessed from the Images from the History of Medicine (IHM).

URL: http://www.nlm.nih.gov/hmd/ihm/

IHM Order Number: A024975

Publisher:

Pharmacists Planning Service

Rights:

Reproduced with permission of the Pharmacists Planning Service, Inc. For copyright permission please write: ppsi@aol.com

Subject:

Medical Subject Headings (MeSH):: Smoking Cessation; Smoking; Public Health

Visual Culture and Public Health Keywords:: The Smoker

Exhibit Category:

Anti-Smoking Campaigns

Unique Identifier:

VCBBHX

Document Type:

Posters

Slides (photographs)

Language:

English

Format:

image/jpeg

image/tif

Physical Condition:

Good

Metadata Last Modified Date:

2010-06-03

Linked Data:

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