Visual Culture and Health Posters
- Title:
- Inside Every Smoker Is an Ex-Smoker
High resolution version (6,827,901 Bytes)
- Description:
- This advertisement, created by the Pharmacists Planning Service (a non-profit organization which has promoted consumer public
health education and pharmaceutical information for over 37 years) and the Interagency Council on Smoking and Health (the
first national anti-smoking coalition formed in 1964), associates opposing facial expressions, camera angles, and lighting
with the smoker and non-smoker. The dimly lighted profile of the solemn smoker contrasts with the smiling, more brightly lighted
face of the non-smoker. Working in tandem with the headline in this ad, the image employs a psychological strategy by appealing
to a sense of personal responsibility in the viewer, while offering a message of empowerment. The happy and healthy person
inside the smoker is just waiting to get out. There is, however, some tension between the image and the message in the caption
at the bottom of the poster, which advises that the smoker should seek help from their pharmacist, not from within, as the
image suggests.
- NOTE: Slide of original poster image is blurry.
- NOTE: Original slide of poster image is cut off at the bottom.
- Number of Image Pages:
- 1 (728,305 Bytes)
- Date:
- 1977
- Creator:
- Pharmacists Planning Service
- Interagency Council on Smoking and Health
- Source:
- Original Repository: History of Medicine Division. Prints and Photographs Collection
- This image may also be accessed from the Images from the History of Medicine (IHM).
- URL: http://www.nlm.nih.gov/hmd/ihm/
- IHM Order Number: A024975
- Publisher:
- Pharmacists Planning Service
- Rights:
- Reproduced with permission of the Pharmacists Planning Service, Inc. For copyright permission please write: ppsi@aol.com
- Subject:
-
- Medical Subject Headings (MeSH):
- Smoking Cessation
- Smoking
- Public Health
- Visual Culture and Public Health Keywords:
- The Smoker
- Exhibit Category:
- Anti-Smoking Campaigns
- Unique Identifier:
- VCBBHX
- Document Type:
- Posters
- Slides (photographs)
- Language:
- English
- Format:
- image/jpeg
- image/tif
- Physical Condition:
- Good
- Metadata Last Modified Date:
- 2010-06-03
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