Title:

One Warning Wasn't Enough! Now There Are Four Surgeon General's Warnings

Creator:

Clement Communications, Inc.

Date:

1987

Description:

This poster by a private publicity company illustrates U.S. Surgeon General C. Everett Koop's effort, unsuccessful when first launched in 1982 but finally enacted into law in 1984, to replace the generic Surgeon General's warning on cigarette boxes with a series of rotating labels that linked smoking to specific diseases, and thus were likely to have greater effect.. NOTE: Original slide is slightly blurry.

Rights:

Reproduced with permission of Clement Communications.

Genre:

Slides (photographs)
Posters

Format:

Still Image

Extent:

1 pages

Language:

English

Legacy Source Citation:

Free Text. History of Medicine Division. Prints and Photographs Collection.. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A024985

Legacy ID:

QQBBSD

NLM ID:

101584930X291

Profiles Collection:

The C. Everett Koop Papers

Shareable Link:

https://profiles.nlm.nih.gov/101584930X291

Story Section:

Tobacco, Second-Hand Smoke, and the Campaign for a Smoke-Free America