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This poster by a private publicity company illustrates U.S. Surgeon General C. Everett Koop's effort, unsuccessful when first launched in 1982 but finally enacted into law in 1984, to replace the generic Surgeon General's warning on cigarette boxes with a series of rotating labels that linked smoking to specific diseases, and thus were likely to have greater effect.. NOTE: Original slide is slightly blurry.
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Reproduced with permission of Clement Communications.
Free Text. History of Medicine Division. Prints and Photographs Collection.. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A024985