Albert D. Lasker


Title:
Albert D. Lasker
Creator:
Wilding, Dorothy
Date:
[ca. Early 1940s]
Description:
Albert Davis Lasker (1880-1952) has been called the father of modern advertising. He had made a fortune after becoming, at age 32, sole owner of the Lord & Thomas advertising agency in Chicago and turning it into the world's largest by pioneering the use of logos, slogans, and endorsements by celebrities to turn consumer products into distinctive brands. For his most profitable account, American Tobacco Company's Lucky Strike cigarettes, Lasker introduced the brand's iconic logo, and featured female opera singers and film stars who encouraged women to take up smoking in public by urging them to "reach for a Lucky instead of a sweet.". Albert shared Mary's interest both in art and in improving public health. He had set up a fund for medical research at the University of Chicago in the early 1930s in search of new treatments for his ailing first wife.
Original Repository:
Columbia University. Rare Book and Manuscript Library. Mary Lasker Papers
Location:
Box: 694
Rights:
Reproduced with permission of John Hustler.
Genre:
Photographic prints
Portraits
Format:
Still Image
Extent:
1 pages
Legacy Source Citation:
Original Repository. Columbia University. Rare Book and Manuscript Library. Mary Lasker Papers. 12417
Legacy ID:
TLBBDM
NLM ID:
101584665X52
Profiles Collection:
The Mary Lasker Papers
Story Section:
Biographical Information