Title:

Tuberculosis Is Preventable and Curable

Creator:

National Tuberculosis Association

Date:

1935

Description:

This 1935 poster uses the technique of modeling--encouraging the viewer to mimic the depicted behavior. In the illustration, a woman makes her way through the snow to mail her gifts and letters, all adorned with Christmas Seals. The headline provides a motivation complementary to the portrayal of generosity, inspiring confidence that "Tuberculosis is preventable and curable." Another common technique, the inclusion of the annual Christmas Seal itself in the design, was used to encourage yearly purchase of newly minted and collectable stamps.

Publisher:

National Tuberculosis Association

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reprinted with permission. Copyright 2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association. and http://www.lungusa.org/

Genre:

Posters
Slides (photographs)

Subject:

Tuberculosis and Public Health

Format:

Still Image

Extent:

1 pages

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A030902

Legacy ID:

VCBBBP

NLM ID:

101584655X11

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X11

Story Section:

Infectious Disease