Title:

Smoke Free's the Go

Creator:

National Heart Foundation of Australia

Date:

[ca. 1990]

Description:

This animated poster from the National Heart Foundation of Australia's "Be Smoke Free" campaign portrays a group of people engaged in an array of outdoor activities such as bike riding, skateboarding, surfing, and playing tennis. The message, that these are smoke-free activities, is made implicit by the headline announcing, "Smoke free's the go." The poster also effectively uses anti-smoking iconography--a circle with a cigarette inside and a line through it. Within the animated scene, some of the characters wear shirts with the no-smoking icon, while the same symbol is featured on a street sign and frames the border of the poster. The message at the bottom of the poster, "Get your heart into it," refers to the connection between cigarette smoking and heart disease.

Publisher:

National Heart Foundation of Australia

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reproduced with permission of the National Heart Foundation of Australia.

Genre:

Posters
Slides (photographs)

Subject:

Smoking, Smoking Cessation, and Public Health

Format:

Still Image

Extent:

1 pages

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A031621

Legacy ID:

VCBBHY

NLM ID:

101584655X114

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X114

Story Section:

Anti-Smoking Campaigns