Title:

Break the Habit!

Creator:

New York (State). Department of Health

Date:

[ca. 1989]

Description:

This anti-smoking advertisement from the New York Department of Health in the 1980s, designed to appeal to the smoker, uses sophisticated graphic design techniques to encourage the viewer to stop smoking. The image of the cigarette superimposed on a shattered sheet of ice metaphorically illustrates the need to "break the habit" of smoking, a common mantra in smoking cessation campaigns. Reflecting the style and polish of commercial advertising, this poster is significant because it provides a graphic illustration for the behavioral change it advocates. The image symbolizes breaking through the icy control of nicotine addiction, offering a liberating and implicitly empowering outcome.

Publisher:

New York (State). Department of Health

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reproduced with permission of the New York State Department of Health.

Genre:

Posters
Slides (photographs)

Subject:

Smoking, Smoking Cessation, and Public Health

Format:

Still Image

Extent:

1 pages

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A024987

Legacy ID:

VCBBDQ

NLM ID:

101584655X52

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X52

Story Section:

Anti-Smoking Campaigns