Title:

You Have Enough Smarts to Rebuild an Engine

Creator:

CDC

Date:

1998

Description:

You Have Enough Smarts to Rebuild an Engine and "You're Bright Enough to Learn 40 Different Football Plays" use situational approaches to deglamorize tobacco use, as part of the "You're Smart Enough" campaign, created by the Centers for Disease Control in 1998. Independent of the written messages, the photographs of an average teenage student and athlete holding a cigarette in their hands do not offer a clear message about the behavior depicted. Without reading the text, the viewer may be unable to discern the message, because the photographic subjects are not obviously characterized positively or negatively. Employing a different emphasis than many anti-smoking ads, the decision to smoke, rather than the act of smoking, is stressed. The distinction is subtle but important, especially given the sensitivities of the target audience. The message is empowering rather than reprimanding: choosing to smoke doesn't necessarily make you stupid, but if you are smart you will choose not to smoke.. NOTE: Slide of original poster image is slightly blurry.

Publisher:

CDC

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Public Domain

Genre:

Posters
Slides (photographs)

Subject:

Smoking, Smoking Cessation, and Public Health

Format:

Still Image

Extent:

1 pages

Relation:

You're Bright Enough to Learn 40 Different Football Plays, 1998

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A018565

Legacy ID:

VCBBDZ

NLM ID:

101584655X59

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X59

Story Section:

Anti-Smoking Campaigns