Title:

We All Share the Same Air [Anti-Smoking Campaigns]

Creator:

American Lung Association

Date:

1977

Description:

This poster from the American Lung Association in 1985 addresses the problem of secondhand smoke (also known as involuntary smoking at the time, and more recently as environmental tobacco smoke), which provided the exclusive focus for the 1986 report of the Surgeon General on smoking. By reminding the viewer that his or her behavior affects children, the ALA avoids the polarization between nonsmokers and smokers that frequently characterized the debate over secondhand smoke in the 1980s. Placing a young girl in the role of "nonsmoker," the image has a potentially greater power to evoke a response on the part of the smoking viewer, by appealing to the viewer's sense of culpability. The headline also provides an effective complement to the photograph by reflecting the environmentalist ideal of social responsibility.

Publisher:

American Lung Association

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reprinted with permission c2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association at 1-800-LUNG-USA (1-800-586-4872) or logon to the Web site at: and http://www.lungusa.org/

Genre:

Posters
Slides (photographs)

Subject:

Smoking, Smoking Cessation, and Public Health

Format:

Still Image

Extent:

1 pages

Relation:

We All Share the Same Air [Environmental Health], 1977

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A024938

Legacy ID:

VCBBFF

NLM ID:

101584655X62

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X62

Story Section:

Anti-Smoking Campaigns