Title:

When You Give Up Smoking It's a Different World

Creator:

National Heart Foundation of Australia

Date:

[ca. 1988]

Description:

This poster from the National Heart Foundation of Australia establishes a relationship between the non-smoker and an entirely "different world" of majestic snow-capped mountains and beautiful tree-lined lakes. The image offers a counter-marketing response to images of freedom, escape, and fantasy used by tobacco companies to sell their products.. NOTE: Slide of original poster image is blurry.

Publisher:

National Heart Foundation of Australia

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reproduced with permission of the National Heart Foundation of Australia.

Genre:

Posters
Slides (photographs)

Subject:

Smoking, Smoking Cessation, and Public Health

Format:

Still Image

Extent:

1 pages

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A030752

Legacy ID:

VCBBFL

NLM ID:

101584655X66

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X66

Story Section:

Anti-Smoking Campaigns