Title:

Bienvenue Dans Une Monde Sans Tabac: Fumer, C'est Pas Ma Nature

Creator:

French Ministry of Health. Health Education Committee

Date:

[ca. 1998]

Description:

This poster from the Health Education Committee of France illustrates a tactic commonly used in recent anti-smoking advertisements--the appropriation of some of the most iconic images of tobacco ads. In this case, the familiar photograph of the cowboy, associated with both cigarette smoking and masculinity through years of Marlboro advertisements, is given new meaning through its text. Instead of using the image to promote cigarette smoking, the headline reads, unexpectedly, "Welcome to a world without tobacco."

Publisher:

French Ministry of Health. Health Education Committee

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Courtesy of the National Library of Medicine.

Disclaimer:

The National Library of Medicine's Profiles in Science program has made every effort to secure proper permissions for posting items on the web site. In this instance, however, it has either not been possible to identify or contact the current copyright owner. If you have information regarding the copyright owner, please contact https://support.nlm.nih.gov.

Genre:

Posters
Slides (photographs)

Subject:

Smoking, Smoking Cessation, and Public Health

Format:

Still Image

Extent:

1 pages

Language:

French

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. C00344

Legacy ID:

VCBBFM

NLM ID:

101584655X67

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X67

Story Section:

Anti-Smoking Campaigns