Title:

I Don't Smoke Cigarettes

Creator:

The World Health Organization
American Cancer Society

Date:

1968

Description:

The American Cancer Society used this poster as part of a 1968 campaign emphasizing positive approaches to discouraging young people from smoking. Featuring Olympic figure skating champion Peggy Fleming, the poster is an early example of a strategy used by voluntary health organizations to promote smoking cessation by countering the conventional portrayal of tobacco users in the entertainment industry. Taking a role modeling approach, the message from Fleming is not "stop smoking" but rather "I don't smoke cigarettes." This is significant because the photograph is designed to showcase Fleming's youth, athleticism, and attractiveness (along with an arguably risque camera angle and pose). The poster is designed to offer the viewer a positive message from a heroic spokesperson for non-smoking.. NOTE: Original is slightly blurry.

Publisher:

American Cancer Society

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reproduced with permission of the World Health Organization.

Genre:

Posters
Slides (photographs)

Subject:

Smoking Cessation, Smoking, and Public Health

Format:

Still Image

Extent:

1 pages

Relation:

Say 'I Don't Smoke': You'll Be in Good Company!, 1987

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A013767

Legacy ID:

VCBBFN

NLM ID:

101584655X68

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X68

Story Section:

Anti-Smoking Campaigns