I Don't Smoke Cigarettes
- Title:
- I Don't Smoke Cigarettes
- Creator:
- The World Health Organization
American Cancer Society - Date:
- 1968
- Description:
- The American Cancer Society used this poster as part of a 1968 campaign emphasizing positive approaches to discouraging young people from smoking. Featuring Olympic figure skating champion Peggy Fleming, the poster is an early example of a strategy used by voluntary health organizations to promote smoking cessation by countering the conventional portrayal of tobacco users in the entertainment industry. Taking a role modeling approach, the message from Fleming is not "stop smoking" but rather "I don't smoke cigarettes." This is significant because the photograph is designed to showcase Fleming's youth, athleticism, and attractiveness (along with an arguably risque camera angle and pose). The poster is designed to offer the viewer a positive message from a heroic spokesperson for non-smoking.. NOTE: Original is slightly blurry.
- Publisher:
- American Cancer Society
- Original Repository:
- The History of Medicine Division. Prints and Photographs Collection
- Rights:
- Reproduced with permission of the World Health Organization.
- Genre:
- Posters
Slides (photographs) - Subject:
- Smoking Cessation, Smoking, and Public Health
- Format:
- Still Image
- Extent:
- 1 pages
- Relation:
- Say 'I Don't Smoke': You'll Be in Good Company!, 1987
- Language:
- English
- Legacy Source Citation:
- Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A013767
- Legacy ID:
- VCBBFN
- NLM ID:
- 101584655X68
- Profiles Collection:
- Visual Culture and Health Posters
- Shareable Link:
- https://profiles.nlm.nih.gov/101584655X68
- Story Section:
- Anti-Smoking Campaigns