Title:

Quit Smoking. . . You're Breathing for Two

Creator:

American Lung Association

Date:

1977

Description:

The American Lung Association also capitalized on the celebrity of Joan Lunden, host of Good Morning America and National Chairman of ALA's Smoking and Pregnancy Education Campaign, in order to appeal to pregnant women. In 1986, the ALA developed a smoking cessation program targeted at pregnant women, which included a booklet that Lunden displays in this poster. The free ALA publication, "Freedom from Smoking for You and Your Baby," provided a 10-day self-help program prepared by two health care experts. Borrowing the strategy of sloganeering from commercial advertising, this poster also features the catchphrase "Quit smoking. . . you're breathing for two.". NOTE: Original is slightly blurry.

Publisher:

American Lung Association

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reprinted with permission c2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association at 1-800-LUNG-USA (1-800-586-4872) or logon to the Web site at: and http://www.lungusa.org/

Genre:

Posters
Slides (photographs)

Subject:

Smoking Cessation, Smoking, and Public Health

Format:

Still Image

Extent:

1 pages

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A024958

Legacy ID:

VCBBFQ

NLM ID:

101584655X70

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X70

Story Section:

Anti-Smoking Campaigns