Title:

She Has Her Father's Eyes and Her Mother's AIDS

Creator:

Clement Communications, Inc.

Date:

1988

Description:

This poster is one of a series produced by Clement Communications, a public relations company that researches, creates, publishes, and distributes programs and materials to help organizations communicate with their intended audience. Designed to appeal to specific racial groups, each poster in the series features a different child. Although the child in the photograph appears to be happy and healthy, we learn from the message that her mother has given her AIDS. We see an emotional appeal to women--African-American women in this case--which along with the text suggests they have a responsibility beyond themselves to be tested for AIDS. The juxtaposing of text and image creates a message that works against viewer expectations, offering a particularly striking contrast to the poster "AIDS: Sharing Needles Is Just Asking for It," which features an image of the skeletal hand of the grim reaper.

Publisher:

Clement Communications, Inc.

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reproduced with permission of Clement Communications.

Genre:

Posters
Slides (photographs)

Subject:

HIV and Public Health

Format:

Still Image

Extent:

1 pages

Relation:

AIDS: Sharing Needles Is Just Asking for It, 1988

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A027826

Legacy ID:

VCBBGQ

NLM ID:

101584655X91

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X91

Story Section:

HIV/AIDS