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The image of Santa Claus in this 1924 poster, proudly holding a letter bearing a Christmas Seal, also equates buying the stamp with offering a gift in the popular tradition of the holidays. Borrowing from the commercial advertising technique of sloganeering, and implying that the money used to buy the stamps could lead to elimination of the disease, the message "Stamp out tuberculosis" is included. Stamp buying allowed average people to feel like they were contributing to the voluntary, professional, and governmental effort.
The History of Medicine Division. Prints and Photographs Collection
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Reprinted with permission. Copyright 2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association. and http://www.lungusa.org/
Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A030882