Title:

Stop Measles with Just One Shot

Creator:

Australia. Department of Health

Date:

[ca. 1990]

Description:

Measles remains one of the major causes of vaccine-preventable deaths in the world. Prior to 1963, almost everyone got measles; it was an expected life event. Each year in the U.S. there were approximately 3 to 4 million cases and an average of 450 deaths, with epidemic cycles every 2 to 3 years. More than half the population had measles by the time they were 6 years old, and 90 percent had the disease by the time they were 15. After the vaccine became available, the number of measles cases dropped by 98 percent and the epidemic cycles drastically diminished. In the late 1990s, however, there were still an estimated 30 million measles cases and 880,000 measles-associated deaths worldwide, with 85 percent of deaths occurring in Africa and South East Asia. In recent years a dramatic reduction in measles incidence and the elimination of endemic measles transmission has been achieved as a result of national campaigns like the one depicted in this poster. The poster uses a common strategy by featuring a happy and healthy child as the dominant image. The message is conveyed simply and boldly at the top of the poster in red lettering. Emphasizing simplicity and convenience, the poster tells the viewer that it only takes one free shot to prevent measles.. NOTE: Slide of original poster image is slightly blurry.

Publisher:

Australia. Department of Health

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Reproduced with permission of the Commonwealth of Australia.

Genre:

Posters
Slides (photographs)

Subject:

Immunization Programs, Measles, and Public Health

Format:

Still Image

Extent:

1 pages

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A025910

Legacy ID:

VCBBCQ

NLM ID:

101584655X33

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X33

Story Section:

Infectious Disease