Title:

In / Out

Creator:

United States Department of Health and Human Services

Date:

1994

Description:

Appealing to contemporary trends and popular merchandise among a teenage audience, this 1994 poster features a teenage girl surrounded by cultural objects including pizza, sunglasses, video games, boxer shorts, bagels, flight jacket, and football. These things are simply proclaimed "in" style while the ashtray with cigarette butts and a burning cigarette are labeled "out" of fashion. While simplistic in layout and message, this poster only requires two words to convey its message of deglamorization. Collectively, the images generate positive associations with the nonsmoking girl that discourage the appeal of both cigarettes as a product and smoking as an activity.

Publisher:

United States Department of Health and Human Services

Original Repository:

The History of Medicine Division. Prints and Photographs Collection

Rights:

Public Domain

Genre:

Posters
Slides (photographs)

Subject:

Smoking and Public Health

Format:

Still Image

Extent:

1 pages

Language:

English

Legacy Source Citation:

Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. C00028

Legacy ID:

VCBBFG

NLM ID:

101584655X63

Profiles Collection:

Visual Culture and Health Posters

Shareable Link:

https://profiles.nlm.nih.gov/101584655X63

Story Section:

Anti-Smoking Campaigns