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This poster from the Irish Cancer Society illustrates the widespread popularity of using celebrity spokespersons in anti-smoking campaigns. Making the most of a multi-colored graphic layout featuring ten popular Irish musicians, the poster speaks directly to the viewer, imploring them to say, "I don't smoke," and reassuring them that in so doing they will remain in the fashionable "good company" of others. While utilizing a positive promotional approach similar to the poster featuring Peggy Fleming, the message at the bottom of this poster, in smaller print, is more aggressive: "Smoking is dangerous and disgusting. Stop it now!". NOTE: Slide of original poster image is blurry.
Original Repository. History of Medicine Division. Prints and Photographs Collection. 11611. Free Text. This image may also be accessed from the Images from the History of Medicine (IHM).. URL. http://www.nlm.nih.gov/hmd/ihm/. IHM Order Number. A025005